In order to run studies, Validated generates high-quality, optimized creative assets for insertion into ads. We can generate these creative assets based on the information you’ve previously provided, but you can also provide guidance that we’ll adhere to when generating creative assets. This guidance can be in the form of logos, brand kits, or other imagery.
If your study invokes your real business and product names, we’ll adhere as closely as possible to what you upload. If your study requires that we obscure your brand, we’ll instead use the uploaded assets as loose inspiration.
This step is optional: if you don’t upload any assets, we’ll automatically generate high-quality brand assets that are consistent with the information you’ve already provided.